Elvive Color Protect Shampoo

"Shampoo for normal, color treated hair. Up to 60 days sealed-in color vibrancy*. Formulated with anti-oxidants and UV filters to help restore hair.
L'Oreal Paris Color Vibrancy Nourishing Shampoo keeps color treated hair shiny and beyond brilliant. Cleansing shampoo powered by Anti-Oxidant [UV] system protects hair color and shields color from fading. For best results and amazing shine, use L'Oreal Color Vibrancy shampoo and conditioner together for up to 60 days of sealed-in color vibrancy*.

*Based on 4 washings per week using the system of shampoo and conditioner."

Massage into wet hair, lather, rinse. Follow with Color Vibrancy Protecting Conditioner. For extra nourishment and protection use our Color Vibrancy treatment spray.